Creating Structure Podcast #22, Syndi Sim, Diamon-Fusion International (DFI), VP of Marketing and Business Development

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Welcome to another episode of the Creating Structure Podcast. In this session I talk with Syndi Sim, Vice President of Marketing, Diamon-Fusion International. Coming from a family of lawyers, and those in the legal field, Syndi received degrees in criminal justice, criminology, and intended to be an attorney. After working in the court system for a time, Syndi, realized she needed to make a change and decided to move in a different path. You'll hear how she got from  criminal justice work, to marketing, and then marketing specifically in the glass industry. It is an inspiring story that shows, for one, that when we follow our unique ability, good things happen. Syndi exudes energy, curiosity, passion for life, people and the products she represents. You'll hear it in the interview. We discuss everything from covalent bonding on silica surfaces, to marketing, product development, and autism. I was energized and inspired after the interview, and listening to it again prior to production. 

What is Diamon-Fusion, what are it's benefits? You'll hear it at depth in the podcast. Who is Syndi Sim? You'll hear that too. 

Some topic discussed:

  • Glass Surfaces

  • Silica based surfaces and products

  • Covalent bonds

  • Voice of the customer

  • Product development

  • Fuse Cube vs. Fuse Cube Express

  • Branding, personally and as a company

  • A key decision that drove great results in 2020

  • Co-Branding and Co-Marketing with clients

  • Sales

  • Mindsets

  • and more

Thanks for listening!

The Guest:
Syndi Sim, VP Marketing and Business Development, DFI
LinkedIn: https://www.linkedin.com/in/syndisim/
Twitter:  https://twitter.com/SyndiSim
Website: http://businessdevelopmentinsights.blogspot.com/

DFI:
LinkedIn: https://www.linkedin.com/company/diamon-fusion-international-inc./
Facebook: https://www.facebook.com/DiamonFusion/
Website: http://www.dfisolutions.com/

The Host:
John L Wheaton, PE, CEO, Wheaton & Sprague Engineering, Inc., & Affiliates
Blog: https://johnlwheaton.com/
LinkedIn: https://www.linkedin.com/in/john-wheaton-pe-leed-ap-0694886
Twitter: https://twitter.com/JohnLWheaton1
Instagram: https://www.instagram.com/johnlwheaton1/

Wheaton Sprague and Affiliates:
Company: https://www.wheatonsprague.com
Twitter: https://twitter.com/wheatonsprague
Instagram: https://www.instagram.com/wheatonsprague/
Facebook: https://www.facebook.com/wheatonsprague/