Episode #9 Brian Fraley, Fraley Construction Marketing
/Welcome to another episode of the Creating Structure Podcast! It's a pleasure to welcome Brian Fraley of Fraley Construction Marketing to the show. Brian is an experienced marketing executive, business owner, and veteran of the construction industry with a specific focus in Heavy Construction. But hold on! Like many past episodes we discuss a broad range of relevant topics related to construction, engineering, family business legacy, working for a business, starting a business, how to drive value, social media effectiveness, and more. I hope you'll listen to the entire podcast. We love your feedback. Please provide us with inputs!
Topis include:
Brian's background.
Working initially for his father's marketing business.
Growing up in a disciplined household.
His family's roots dating back to his great-grandfather starting a heavy construction business in 1927
Working as a Marketing Director for a Civil Engineering Company.
Working as Marketing Director for APC.
The difference between public work and private work contracts.
How he and his former employer navigated through the 2007 crash.
Starting a business in 2014
How we provide value to clients.
Social media marketing platforms; what is working; what is not; observations.
Digital marketing vs. Print.
Niche.
Focus.
Inbound vs. Outbound marketing.
Content Marketing.
Great wrap up you won't want to miss focused on mindset shift in providing value, informing clients, content creation, awareness.
and more!
Brian's Information:
LinkedIn Personal: https://www.linkedin.com/in/brianmfraley/
LinkedIn Company: https://www.linkedin.com/company/fraley-construction-marketing/
Company Website: https://fraleyconstructionmarketing.com/
Check them out on Facebook: Fraley Construction Marketing
Instagram: @Fraleycm
Host:
Company: https://www.wheatonsprague.com
Blog: https://johnlwheaton.com/
LinkedIn: https://www.linkedin.com/in/john-wheaton-pe-leed-ap-0694886
Twitter: @JohnLWheaton1
Instagram: @JohnLWheaton1
Wheaton Sprague is also on Twitter, Instagram and Facebook @wheatonsprague